Shields up – Making headlines with a serious game about fake news.
Identity, concept, development
Telling truth from fiction is becoming more difficult, every day. Fake news has the potential to damage society and threaten democracy.
A game in which players create fake news, letting them experiment with technologies and psychological tricks. Once they understand how fake news works, they are effectively resistant against it.
A serious game about fake news, made in collaboration with DROG (a group of researchers, journalists and media-experts) and the University of Cambridge. The game teaches players the inner workings of fake news. Distort the truth, command a bot army, gather a million loyal followers!
For the game’s visual identity we took inspiration from the “tacky” and “over-the-top” aesthetic of tabloid newspapers and clickbait media sites.
The game is scientifically proven to be effective: playing the game increases your resistance against fake news. This makes the game a powerful tool in the fight against disinformation. It’s being played in class rooms all over the world.