Get excited for big, bold, colorful flowers.

What we did

Brand strategy, Brand identity, Naming, Website, Communications


Promote exotic flowers such as Banksia, Nutans, Cape Green, and more.


Inspire traders and customers to go on an adventure of discovery with Odilia.

A penchant for the extraordinary

Odilia is an adventurer, with a penchant for the extraordinary. She invites you to come along on an adventure. We’ve emphasized these character traits in the overall design; tone of voice, illustrations, photography and colors.

Specialty brand with mass appeal

Odilia’s product portfolio focuses on “extraordinary” flowers; big, bold and colorful. It’s a specialty brand with mass appeal.


In designing the identity we made some bold choices, and created something that’s totally different from most wholesale flower brands.


Central brand story

We designed and produced all online and offline communications. Logo, type, website, brochures and social media channels all contribute to the central brand story, sharing Odilia’s enthusiasm for the extraordinary.

Semi-clear packaging is very cool to look at and hugely differentiating in the world of wholesale flower trade. A cool booklet, with fun descriptions of each variety, introduces traders and florists these otherworldly beauties.

Visit the website
Photography by Joske Simmelink
Illustration by Yara Ruby

Bas Breugelmans

Need help with your branding? Contact Bas.