My Peony Society

Communication for My Peony Society, aimed at bringing the world's highest quality peonies to a global audience.

What we did

Digital strategy, Website, Communications



Bringing the world’s highest quality peonies to a global audience.



Invite the world to experience the unique spectacle that is the bloom of the peony.

Communication strategy

My Peony Society is an association of the world’s foremost growers, traders and florists. Together, they make sure the ultimate quality peonies get to a vase near you. Gusmanson manages My Peony Society’s communication strategy, including design and development of the website.

Hundreds of colorful flowers

The site serves a global audience of peony fans, growers, traders and florists. Visitors can browse the full collection, including stories and interviews. The main attraction: hundreds of colorful flowers. All content is available in multiple languages, optimized for SEO and mobile friendly.


Enduring partnership

We love the enduring partnership with My Peony Society. We proudly make My Peony Society Magazine, write various newsletters, campaign materials, content for social media and more.

The brand identity was developed by EdenSpiekermann. Visit My Peony Society online or read the magazine.

Bas Janson

Need a new website? Talk to Bas.