Up child care


Beautiful day – Identity, website and communications for Up, professional child care in and around The Hague.


Bring together over 20 separate locations into one new, memorable brand identity that connects with young parents.

Way forward

Show, don’t tell. A dynamic identity brands Up as a professional organization with a sense of joy.

To communicate the core strengths of Up child care to young parents, we highlight them in the design. Modern typography, playfulness, a sense of adventure, flexibility. The colorful identity stands out from the competition and is very memorable.


Unique photography, variation in colors and a logo that adapts to its surroundings all fit with the organization’s personal approach. A comprehensive style guide including advice on text and photography bring the necessary consistency.

We designed and developed a modern, spacious site, available in multiple languages, with integrated smart forms and maps. The site is optimized for search engines, with regular updates and check-ups in order to keep a good Google ranking.

Check out the Up website here

Photography: Lennaert Ruinen