Odilia

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Anything but ordinary – Creating a brand identity that gets you excited for big, bold, colorful flowers.

Identity, concept, development

Challenge

Create a new brand focused on wholesale trading of exotic flowers such as Banksia, Nutans, Cape Green, and more.

Way forward

Share the joy and excitement of discovering out-of-this-world, extraordinary flowers with everyone. Inspire traders and customers alike to go on an adventure with Odilia.

 

Odilia is an adventurer, with a penchant for the extraordinary. She invites you to come along on an adventure. We’ve emphasized these character traits in the overall design; tone of voice, illustrations, photography and colors.

Odilia’s product portfolio focuses on “extraordinary” flowers; big, bold and colorful. It’s a specialty brand with mass appeal. In designing the identity we made some bold choices, and created something that’s totally different from most wholesale flower brands.

 

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We designed and produced all online and offline communications. Logo, type, website, brochures and social media channels all contribute to the central brand story, sharing Odilia’s enthusiasm for the extraordinary.

 

Semi-clear packaging is very cool to look at and hugely differentiating in the world of wholesale flower trade. A cool booklet, with fun descriptions of each variety, introduces traders and florists these otherworldly beauties.

Visit the website
Photography by Joske Simmelink
Illustration by Yara Ruby