My Peony Society
Fresh idea – Online and offline communication for My Peony Society, helping the world’s foremost association of peony growers and traders reach a global audience.
Challenge
Unite peony growers, traders and fans across the globe.
Way forward
Invite everyone to experience the beauty of the perfect peony.
My Peony Society is an association of the world’s foremost growers, traders and florists. Together, they make sure the ultimate quality peonies get to a vase near you. Gusmanson manages My Peony Society’s communication strategy, including design and development of the website.
The site serves a global audience of peony fans, growers, traders and florists. Visitors can browse the full collection, including stories and interviews. The main attraction: hundreds of colorful flowers. All content is available in multiple languages, optimized for SEO and mobile friendly.
We love the enduring partnership with My Peony Society. We proudly make My Peony Society Magazine, write various newsletters, campaign materials, content for social media and more.
The brand identity was developed by EdenSpiekermann. Visit My Peony Society online or read the magazine.