Let your brand bloom
We've worked on over ten floriculture brands. In this article, we share a few tips for successful floriculture branding and communication.
We never explicitly aimed to become the design studio for the floriculture sector, but we rolled into it and grew along with it organically. Today, we have proudly built more than ten brands, including All I Am, Coloriginz, Further & Field, My Peony Society, Odilia, and The Mastergrowers.
Our work has ranged from brand strategy, naming, and full brand development (from logo to tone of voice) to packaging design, exhibition stand design, and web design and development. We are a modest studio by nature, but we can confidently say by now that we truly understand what a floriculture company needs to stand out, be discoverable, and win hearts.”
With these insider tips, you can build a future-proof floriculture brand:
Find your unique story
The visual language at floriculture trade fairs is heavily dominated by dime-a-dozen logos that only focus on the product itself. That is a shame, because companies are so much more than just the product they deliver. By focusing on what truly sets you apart (such as strategic thinking, fast delivery, or flexibility), you tell a much more interesting story and really stand out in this crowded market.”
Cater to the needs of your target audience
We understand the romance behind a beautiful bouquet, but in the B2B market, floriculture brands often target buyers. By looking closely at their specific wishes and needs for instance, through a brand session or customer journey, you create a brand that truly connects with the people who matter most.
Be open and transparent about sustainability
Practically every organisation in the floriculture sector is focusing on sustainability these days, simply because it is becoming increasingly important to all of us. But without concrete explanation, it remains an empty concept. Be open and honest about your efforts: clearly explain what you are already doing, and dare to show where there is still room for improvement.
Make sure you are found
Your website offers a unique opportunity to reach a much larger target audience than just the buyers at the auction. Make sure your SEO and GEO are fully optimized, and determine which pages are truly relevant to your (potential) customers.
Want to know what we can do for your floriculture business? Feel free to get in touch with us!
