My Peony Society
Communication the market leader in peonies
What we did
Online strategy, UX design, Development, WordPress
Challenge
Show what makes My Peony Society different from its competitors.
Solution
Back to basics: a family business of perfectionists who truly live for the peony.
New Perspective
My Peony Society unites the world’s best peony growers, bringing their harvest together in one stunning collection. This makes My Peony Society a favorite among traders and buyers who value top quality and service. We’ve enjoyed working with My Peony Society for a long time, and we also created the previous website. But the world doesn’t stand still; it was time for a new perspective.
Heart and soul
We went back to the core with a strategy that emphasizes what makes My Peony Society so special. A family business of perfectionists, captivated by “peony fever” for generations, as they say. Things can always be better, more beautiful, and grander. They achieve the impossible because they put their heart and soul into it. We also see this in our interactions with Marty and his team: their enthusiasm and ambition are clearly evident! We translated that feeling into the phrase: “Living life in full bloom.”
Colorful
On the website, we share not only the collection but also the story of My Peony Society itself. It covers its origins, its people, and its vision for a sustainable future. We’ve chosen large, bold designs and strong contrasts for the design. Peonies are still a key focus: the collection features colorful pages where the image of the peony slightly overlaps the title, seemingly popping off the screen.
Growth
To allow your communication to evolve, you need to dare to adopt a different perspective every now and then. Reflect on what matters, where your unique strengths lie, and what’s just there “because that’s the way we always do it.” This project allowed us to design with a fresh perspective. The result is a strategy ready for the coming season. And after that, we’ll happily keep tending the garden!
The idenity was developed by EdenSpiekermann. Photography and video by Eelke Dekker, Jordi Huisman en Joske Simmelink.
