How to make amazing corporate magazines
We recently had the pleasure of producing Ones To Watch, a corporate magazine that highlights all products groups sold by flower trader Coloríginz. Here are three take-aways for creating great corporate magazines.
Build on the brand story
For Coloríginz, we focused on one of the organization’s core strengths: having a keen eye for the world’s best flowers, and getting them to customers all around the world. It made sense to celebrate the different varieties.
Never be boring
Corporate magazines have a tendency to be predictable, safe and pretty boring. This is bad. Boring magazines end up in the lobby, unread and unloved. Don’t be afraid to inspire your readers!
Content is king
Focus on great content. Put effort into quality photography and copywriting. Forget what you want your customers to read, focus instead on what they want to read. It sounds obvious, because it is. But it’s easy to forget.
Let’s talk about how we can help you create awesome magazines and more: get in touch.