Positive thinking – A corporate identity and website design that tell the story of Innovattic.


Translate the brand strategy into an effective identity and website.

Way forward

Focus the design around how Innovattic empowers clients to change the world.

Innovattic is a digital agency, empowering their clients to change the world. They tasked us to design a corporate identity embodying their realistic optimism, appealing to potential clients and future employees.

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Innovattic wants to build a better world. The design underscores this ambition. It’s bold, unpretentious, optimistic, practical. It speaks to idealists, inventors and engineers. We chose cool colors, a daring logotype that’s almost in motion, and a free-form layout.


The website is a storytelling device. We designed bespoke content elements and icons. We wrote copy that speaks proudly of the organization’s ideals. We stripped buzz words. The site is an example of Innovattic’s no-nonsense approach to doing business.

The strategy was developed by The Young.

The site was built by Innovattic.